Picture Perfect Brand Elevation
How our brand makeover helped Union Booth – the makers of vintage-style photo booths – attract more customers and expand into new product lines.
SUMMARYUnion Booth are makers of handcrafted, vintage-inspired photo booths adored by some big fans: Ellen Degeneres show, Netflix, Anthropologies and BHLDN. With so many opportunities on the wing the founder brought us in to craft a reshaped digital and marketing experience focused on sales, getting new customers and showcasing an impeccable digital presence.
Here’s how we helped elevate Union Booth’s brand without losing the appeal that had made it a favorite.
OUR ROLESCreative & Content Development
Brand Story
Website Strategy
Website Redesign
SEO
Lead Acquisition
Email Marketing
“We had planned to add some additional services and products to our our website. I interviewed several companies big and small and even a few that were referred to me. I believe that most everyone we met with could do the work. What was equally important to me is that the company/people we were working with ‘get it’–our brand, ethos, and style–and could see our vision to help achieve our overall goals.”
– Francisco Chairez, Owner: Union Booth
CHALLENGEFrom the moment Union Booth appeared on the scene, wedding planners and event coordinators took notice. Here was what everyone was looking for: mobile, vintage, hand-crafted photo booths that not only took great photos, they looked great on the other side of the lens.
The challenge was, time had passed and mobile photo booths had become all the rage. How could we help grow their market share without diluting the brand and its rarity that had made it so popular?
INSIGHTSWe knew the key to growth laid in elevating the brand’s origin story and making the journey to bookings and ownership simple, streamlined and accessible.
At the same time, because Union Booths are at a higher purchase price, shoppers need support tools and reassurance at every touch point.
SOLUTIONCultivating A New Customer Journey
Elevating a brand requires telling a story that builds its value. For Union Booth, this meant crafting stories showcasing the beauty, innovation and utility of its products, then crafting a journey that builds trust and engagement throughout the digital shopping process.
Website Strategy & Redesign
Email Strategy and Lead Nurturing
Union Booth’s New Website Resulted In:
40+%
Increase in traffic
50+%
Increase in Organic Search Results
+Leads
Qualified Leads Daily
“Working with Helicon has been wonderful. They helped redesign our brand story, SEO strategy, website, email strategy, and lead acquisition. They’re always open to feedback - positive or negative - and their communication with keeping us up to date on what is happening behind the scenes has been absolutely perfect. ”
– Francisco Chairez, Owner: Union Booth
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