Where Office Interiors Flourish
Like the plants it so carefully tended to, Atlanta Office Plants had outgrown its pot and came to us for a complete brand refresh and digital experience for its customers.
SUMMARYAtlanta Office Plants had already established a permanent place in office spaces around Atlanta - and, in doing so, entered the space as the leader in business-to-business relationships. However, their website needed a refresh to better reflect AOP’s image and better support its business objectives beyond the Atlanta market.
Here’s how we established Atlanta Office Plants as a vibrant, dynamic source of inspiration with a cutting edge web & mobile presence.
OUR ROLESCreative & Content Development
Brand Story
Logo Refresh
Website Strategy
Website Redesign
SEO
Lead Acquisition
Email Marketing
“If every business on earth championed its own indoor gardens, it would reduce the amount of toxic air pollution by nearly a third while beautifying our daily commutes dramatically.”
– Carol Christian, Owner: Atlanta Office Plants
CHALLENGEAOP saw their 26th year in the business as a chance to reposition themselves as part of the future of interior landscape experiences. Competition had been rising and attracting new, younger businesses was an ongoing challenge.
AOP knew that their most important marketing tool – their website – had to do more to capture the innovative beliefs of the organization. It had to create a space where potential could flourish and conversations could begin.
INSIGHTSThe perception of interior office space plant care was often no more than a dusty vase placed to fill space. Few people were aware that they provided so much more. From the daily removal of air toxins, to the increase in attractiveness new clients feel walking into a bio-healthy space, so many of these effects were going unnoticed.
We saw the lack of awareness as an opportunity for AOP’s websites to showcase the overall well-being and vitality that live plant care brings into any office environment and space.
SOLUTIONAn Invasion of Color
We hypothesized that what most business owners needed to consider investing in their office environments wasn’t simple facts alone. Collectively, we envisioned a digital experience where the imagination could run as wild and beautiful as the plants AOP curated for its clients. We wanted to show them what was possible.
Responsive Web & Mobile Redesign
AOP’s New Website Resulted In:
+2x
Growth in Overall Business
+40%
Increase in New Leads
704%
Increase in Web Traffic
“We had immediate results working with Helicon. My business has increased by 100%. I’m in the top 3 in my category on Google. And, I got 2 leads the first day my site went live! I can’t say enough about working with this team.”
– Carol Christian, Owner: Atlanta Office Plants
Find Out How We Can Help You Grow Your Business
