A New Brand Takes Flight
How we helped craft a custom digital experience for the world’s 2nd Xtreme Drone Racing event in downtown Las Vegas.
SUMMARYIn November of 2015, downtown Las Vegas launched into the drone racing scene with XDC, the world's premiere Xtreme drone racing event. Only two months later, XDC tapped us to build a complete and custom digital experience for pilots, sponsors and fans taking part in XDC 2.
Here’s how we helped XDC cultivate and captivate the entire attention of the drone racing sport through a new marketing strategy focused on branding, experience and growing a fan culture.
OUR ROLESCreative & Content Development
Content Strategy
Content Marketing
Website Design
Lead Acquisition
Lead Nurturing
Email Marketing
Ticket Sales
Social Media Growth
CHALLENGEWith less than six weeks to coordinate, plan and execute a compelling marketing campaign focused on expanding the exciting sport of FPV drone racing, we knew we would have little time or budget to waste if we were to do our job well.
Our biggest challenge consisted in our need to effectively market to three separate audiences: pilots, sponsors and fans. To do this, we would need to breakout each customer-type into a separate lead funnel and showcase the strength of the sport from their unique POV.
INSIGHTSThe excitement of drone racing was already making waves. First, we were confident if we could simply leverage the networks of the pilots and fans of the first XDC event, we could create a quick buzz of excitement teasing XDC 2.
Second, few sports are as thrilling to spectate as drone racing–especially when viewed through the lens of an aircraft traveling at +100mph twisting and turning through a race course lit up in neon at night. For us, it was simple–show the world what they would be missing by not experiencing XDC 2.
SOLUTIONThe Buzz Is In The Brand
Through the carefully-timed launch of a all-encompassing 3-week social media strategy, new site launch and opt-in strategy aimed at building a new audience of race fans, our on-the ground/in-the-air coverage leading up to the livestream resulted in something even we were giddy about.
Website & Mobile Strategy & Development
Social Media Strategy & Growth
XDC’s New Campaign Resulted In:
300%
Growth in Pilot Registrations
300%
Growth in Ticket Sales
4,000
New Fans on Social
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